Why Does My Hair Color Fade? How to STOP Hair Color From Fading.
Hair Color Fading Probs: 101
How to STOP Hair Color From Fading.
Top 5 Tips to Prevent Hair Color Fading.
1. Wait a minute! Take some time after your hair color service to wash your hair color out. We recommend MINIMUM 24 hours to wash and condition your hair, but the longer you wait, the better!
2. Turn down the heat! The warmer the water, the more the hair cuticle opens and the color molecule can slip out. Try washing your hair in room temperature water to prevent the cuticle from opening and keeping your hair color true to tone.
3. What you use DOES matter! Yes, it does matter what shampoo and conditioner you use. Now some products are very similar so it doesn’t matter exactly which one, but read your ingredients. Stay away from the top “hair color fading” chemicals such as SLS (Sodium Lauryl Sulfates) and also high PH levels open the cuticle and cause the hair color molecules to slip out just like hot water. We recommend Kevin Murphys Angel Wash & Rinse. Kevin Murphys Angel Wash & Rinse both will moisturize your hair without weighing it down, protects the hair & scalp, has a high concentration of natural ingredients, paraben free, & color safe.
4. Limit Heat use! Heat use will fade hair color. Hot blow dryers and hot irons. Turn the temperature down if possible on both and protect your hair with a thermal heat protector.
5. Protect your hair from the sun & the pools! Yes chlorine and the sun are the BIGGEST factors in hair color fading. Wear a hat when you can and use a spray leave-in treatment to protect the UVA/UVB rays from your hair color.

This is our go-to repairing collection! (P.S. you don’t have to be blonde to use these products, they work for everyone with damaged hair!)
A great shampoo and conditioner are the BARE MINIMUM of products you should have at home!
Gold Lust Shampoo and Conditioner Key Points:
-Rejuvenates hair so it appears more youthful and healthy
-Reinforces the inner strength of each hair strand while restoring moisture without weighing it down
-Reverses damage by sealing in moisture to strengthen hair
-Helps reduce split ends and protects against future damage
A few key ingredients:
-Oribe Signature Complex (Watermelon, Lychee and Edelweiss Flower Extracts) defends hair from oxidative stress, photo-aging and the deterioration of natural Keratin, all while protecting from the drying, damaging and color-depleting effects of the elements.
-Argan Oil adds healthy shine, repairs damage and controls frizz.
-Bio-Restorative Complex, including Plant Collagen, Caffeine, Biotin and Niacinamide, repairs damage by penetrating the root to fortify, deeply nourish and strengthen the cuticle from the inside out while also stimulating the scalp circulation and rejuvenating hair follicles.
Use this shampoo and conditioner as part of your everyday routine to ensure that your hair has the bare minimum amount of protection from previous color, heat styling and natural effects of the elements!
The next step in your hair care routine is an amazing weekly hair masque. Masques give your hair extra moisture and protection against previous and future hair stressers including heat styling and coloring. This is a great product to use once weekly, as needed (ladies with a ton of hair can use this as a daily conditioner) or before going to the salon to have your hair colored!
Gold Lust Transformative Masque Key Points:
-Provides intense nourishment and conditioning
-Strengthens the cuticle and fills in weak spots
-Improves elasticity for ageless hair
The last step for your daily repairing essentials is a great heat protectant. This is an essential product to protect your hair from blowdrying and heat styling. You use this product every time after you shampoo, condition, rinse and towel dry to ensure the maximum heat protection.
Gold Lust Balm d’Or Heat Styling Shield Key Points:
-Shields fragile and weak hair strands from thermal damage
-Leaves hair looking ultra-sleek and shiny
-Fights frizz and flyaways
-Makes hair easier to style and manage
Option #2 – Home-Care recommendations for blondes who need to repair and prevent breakage and also want to diminish brassy tones
- Oribe Bright Blonde Shampoo
- Oribe Bright Blonde Conditioner
- Oribe Bright Blonde Radiance and Repair Treatment

This collection is amazing for repairing hair while keeping brassy tones at bay!
Image result for blonde hair
REMEMBER: A great shampoo and conditioner are the BARE MINIMUM of products you should have at home!
Bright Blonde Shampoo and Conditioner Key Points:
-Contains optimal level of violet pigments to brighten and eliminate brassiness
-Rich, indulgent and lightweight formula
-Easily detangles and prevents breakage
A few key ingredients:
-Pure Violet Pigment and Reflective Pearl corrects brassiness, tones highlights and imparts luminescent brightness and shine
-Purple Orchid Extract, known as the flower of longevity, repairs damaged hair, conditions and prevents moisture loss
-Brightening Complex (Lemon, Ginger Root and Chamomile Extracts) optimizes shade, tonality and luminosity
Bright Blonde shampoo and conditioner are safe for everyday use or can be used as your toner fades and you need some extra help keeping the brassy tones out!
For blondes with extremely porus, damaged hair, this spray treatment is a great once weekly deep conditioning treatment to help repair and rebuild the integrity of your hair.
Bright Blonde Radiance & Repair Treatment Key Points:
-Repairs damaged, porous blonde hair
-Instantly brightens and tones brassiness
-Immediately increases elasticity and softens dry, brittle strands
-Seals split ends
A few key ingredients:
-Proteomic Restoration Protein mimics the hair structure to target damage and repair split ends for healthier looking hair
-Pea Extract restores softness and elasticity for hair that is visibly less damaged, porous and brittle
-Pure Violet Pigment removes brassiness and yellow tones from blonde and highlighted hair
All of these are great options that you can mix and match for home use based on your stylist’s recommendations. At the end of the day, your stylist knows your hair and knows what will work best based on your hair type, needs and level of damage. So next time you’re at the salon getting your hair done, ask your stylist questions and listen to their recommendations, they are there to answer all of your questions and ensure the health of your hair!










